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View Diary: When Will Clear Channel Flush Rush Limbaugh? With Poll (21 comments)

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  •  It is likely that Cumulus will drop him completely (8+ / 0-)

    they are bleeding money, and he is on 40 of their stations.  If this happens, it will leave 40 geographic holes with dead Rush Limbaugh air, at least for some period of time.

    From articles by ProgLegs, the late Richard Myers and others here Kos, the local segmentation of the radio market has been explained rather well, and from other readings, it turns out that many advertisers don't necessarily know that they have supported Rush because they made blanket ad buys, but when informed by consumers who don't want to buy products and services from Rush sponsors, the advertisers have ordered their spots off Rush's air.

    Republicans are like alligators. All mouth and no ears.

    by Ohiodem1 on Fri Apr 26, 2013 at 02:39:50 PM PDT

    [ Parent ]

    •  They're still "supporting" Rush... (0+ / 0-)

      ...if they write a check to any radio station carrying him, regardless of whether any of their ads run during Rush's show.

      Moreover, if you hear one of those ads and do business with the advertiser, you're helping to "support" him too, even if you heard the ad on a different station.  Most media buys go through agencies, and often include multiple stations (and multiple media). If the advertiser sees more business in the wake of his buy, he's likely to make another one. If Rush's local affiliate is part of many such buys, that will make its general manager think his station's programming, including Rush, is working.

      If some or even most of those advertisers decide to steer clear of Rush's show, that doesn't change the equation. Rush attracts listeners; they stay tuned, hear the ads, go out and buy the advertisers'  products; and the station, advertisers, and Rush all profit.

      Boycotting Rush's stations' advertisers is probably futile and may even be counterproductive, giving Rush publicity he doesn't deserve. It has long been said that in radio there is no such thing as bad publicity.

      Radio revolves around the listener not the advertiser. If the ears are there, advertisers will come rto talk to them. When the ears go away, so will the advertisers.

      So, then, how do we get Rush's audience to tune him out? Give them someone or something they'll like better.

      A lot of folks here want to think Rush is the creation of some sort of right-wing political conspiracy; in fact, it's the market that made him what he is. He's not just an asshole, but an unusually talented asshole, so much so that a succession of imitators and detrators among his competitors have been trying to knock him off his throne for twenty years. Air America was an unabashed ripoff  of Rush's style with a liberal slant; it failed to attract his listeners in part because its hosts didn't have his talent. Star-quality radio personalities are rare; seldom does a broadcaster find someone who can connect with millions of people through a microphone.

      Is there someone out there who can dethrone Rush? Absolutely, but I don't think a boycott's going to do it.

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