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View Diary: After getting caught insulting Rush Limbaugh, Frank Luntz pulls student scholarship (125 comments)

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  •  The Hidden Persuaders - book (2+ / 0-)
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    msmacgyver, smartalek

    I read that book by Vance Packard when I was in high school.  Maybe it's time to go back and re-read it.  At that time, advertising was more straightforward with announcer-read copy and without the vignettes that have nothing to do with the product.  One company would sponsor a radio show, e.g. Charley McCarthy and Edgar Bergen sponsored by Chase & Sanborn coffee and Lux Radio (later Video) Theater.

    Don't look back, something may be gaining on you. - L. "Satchel" Paige

    by arlene on Tue Apr 30, 2013 at 05:43:49 AM PDT

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    •  I was also in high school when I (2+ / 0-)
      Recommended by:
      smartalek, arlene

      read HP for the first time...this would have been in the early 60's.  It made a lasting impression on me.  Every time Luntz is mentioned, I am reminded of Hidden Persuaders.

      In The Hidden Persuaders, first published in 1957, Packard explores the use of consumer motivational research and other psychological techniques, including depth psychology and subliminal tactics, by advertisers to manipulate expectations and induce desire for products, particularly in the American postwar era. He identified eight "compelling needs" that advertisers promise products will fulfill. According to Packard these needs are so strong that people are compelled to buy products to satisfy them. The book also explores the manipulative techniques of promoting politicians to the electorate. The book questions the morality of using these techniques.
      Yes, it is definitely time to revisit Hidden Persuaders.  I don't believe we would find it dated at all.

      When someone is impatient and says, "I haven't got all day," I always wonder, How can that be? How can you not have all day? George Carlin

      by msmacgyver on Tue Apr 30, 2013 at 06:47:42 AM PDT

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