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View Diary: Mountain Dew Gets Its Bigot On in Flagrantly Racist Commercial (49 comments)

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  •  Let's see. (6+ / 0-)

    The ad is part of a larger ad campaign that has apparently sent Tyler to hang with David Letterman. Internet satirists rarely have the juice to make that kind of hookup. "Dew It" is the new slogan for the stuff. According to Bloomberg, Mountain Dew is trying to reach out to an urban market, using people like Li'l Wayne to urban audiences. Vibe says the Felicia the Goat series is Mountain Dew (and I learned that Tyler the Creator is himself a rapper). And Spin says the commercials are authorized and created by Mountain Dew.

    How's that for some fucking substantiation?

    •  You didn't know any of this (1+ / 0-)
      Recommended by:

      when you wrote the diary, did you?

      "Who this fucking "Tyler the Creator" is supposed to be, I don't know."
      I appreciate your following up with some research, but diarists should learn what they're talking about before they post, not as an afterthought, especially if they're calling for boycotts.

      But I still don't see any proof that Mountain Dew saw, vetted or "released" this ad. It seems like Mountain Dew took a risk getting this edgy black guy Tyler to do ads for them, trying to tap a more urbane clientele, and that his latest effort, an enormous error in judgment on his part, and something he apparently released on his own, is about to bite them on the ass.

      Moreover, Spin does not say, as you claim it does, that

      "the commercials are authorized and created by Mountain Dew".
       It says
      "Tyler, the Creator has shared his third commercial spot for Mountain Dew".
       As you can see, it confirms that the ad was created by Tyler, not Mountain Dew, and it does not say Mountain Dew saw the 3rd ad, approved it or was even aware Tyler had released it. Mountain Dew is certainly responsible for its role in this, and should be held accountable in whatever way people see fit, but it's a leap of imagination, whether it turns out to be true or not, to assume that the ad was reviewed and cleared by Mountain Dew when the evidence only indicates Tyler created and released it himself.

      Also, your links refer to the connection between the company and Tyler's other Mountain Dew ads, which you admit you haven't seen and know nothing about. For all you know, those first two ads may be perfectly inoffensive, and both you and Mountain Dew may be fine with them.

      To answer your question

      "How's that for some fucking substantiation?"
      your "substantiation" is (to be gentle) deficient, referring not to factual evidence but to a couple of infotainment/ shop-talk websites that don't even confirm what you're claiming.

      To be clear, the ad is a piece of racist crap, but it's possible that it's both a huge fuckup on Mountain Dew's part and not a creation of theirs or an expression of their intent.

      Again, thanks for backtracking to try to shore up your argument, but I take racism seriously enough to make sure I have my facts in order before I start talking boycotts. Let us know when you have more. Until then, I'm done with this.

      "I was a big supporter of waterboarding" - Dick Cheney 2/14/10

      by Bob Love on Tue Apr 30, 2013 at 01:23:45 AM PDT

      [ Parent ]

      •  do you actually think that corporations that hire (1+ / 0-)
        Recommended by:
        Black Max

        people do create advertising don't vet them before releasing them?

        •  In general, of course not. (0+ / 0-)

          I don't recall saying that corporations don't vet ads; they obviously do, which is why this ad is strikingly out of character for a corporation, and why your question is defunct.

          Tyler seems kinda rogue to me. I'm just saying it's possible he released his latest ad without corporate approval. Some people are that full of themselves.

          "I was a big supporter of waterboarding" - Dick Cheney 2/14/10

          by Bob Love on Tue Apr 30, 2013 at 11:03:07 AM PDT

          [ Parent ]

      •  Wow, you take being proven wrong worse (1+ / 0-)
        Recommended by:
        Bob Love

        than I do.

        No, I didn't know that before I posted the diary. I assumed it was a Mountain Dew creation. I was right, but I didn't know that for a fact. So in assuming, I made an ass of you and me.

        I think you're late for your next hair-splitting class.

        •  Wrong, it was a Tyler creation. (0+ / 0-)

          The stuff you quote even says so. Nothing you quote shows that Mountain Dew created, saw, or approved this ad. Nothing.

          I assumed it was a Mountain Dew creation. I was right.
          And when you're talking about branding a corporation racist and boycotting their products, it's not hair-splitting to ask for facts.

          "I was a big supporter of waterboarding" - Dick Cheney 2/14/10

          by Bob Love on Tue Apr 30, 2013 at 11:11:54 AM PDT

          [ Parent ]

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