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View Diary: Mountain Dew Gets Its Bigot On in Flagrantly Racist Commercial (49 comments)

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  •  The purpose of focus groups is to find out (0+ / 0-)

    what you don't know about possible public reaction. Why waste the money to slant it?

    But Max, when I speculate I indicate that I'm speculating by using phrases like "most likely", "something tells me" and "most likely".

    You go directly from anger to boycott without getting the necessary facts. The conclusions you jump to may be right, but I'm gonna give it another day before I fall in line.

    "I was a big supporter of waterboarding" - Dick Cheney 2/14/10

    by Bob Love on Tue Apr 30, 2013 at 10:56:44 AM PDT

    [ Parent ]

    •  Ask the GOP about packing focus groups (0+ / 0-)

      with "your people" to get the results you want. "Romney's gunna win by twenny! My focus groups done said do!" It all depends on whose running your marketing campaign, and if they're trying to get honest results or merely skewing the group to get the results they want.

      Honestly, at the end of the day, I don't care if Pepsico vetted this particular ad or not. They signed the contracts with Tyler the Minstrel and turned him loose. They can bear the consequences. And judging solely on the massive lack of response from the company on its Facebook page so far, I don't think they're going to respond.

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