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View Diary: Conservatives less likely to buy same lightbulbs if you tell them it will help the environment (203 comments)

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  •  Lesson here for future political races. (2+ / 0-)
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    Visceral, Miggles

    The same principle, more or less, is at work here as in that study recently that showed the Mediterranean diet reduces heart disease. The Mediterranean diet is not the lowest-fat, but it works because people can actually stick to it; they find it tasty and satisfying.

    People are ultimately going to do what they want to do, not what they know is good for them. If you want them to do something, make it cool, or tasty, or otherwise high-status or pleasant.

    Logic, duty, and responsibility are no fun. Play to people's positive emotions to win.

    "The true strength of our nation comes not from the might of our arms or the scale of our wealth, but from the enduring power of our ideals." - Barack Obama

    by HeyMikey on Tue Apr 30, 2013 at 12:50:13 PM PDT

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