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View Diary: Conservatives less likely to buy same lightbulbs if you tell them it will help the environment (168 comments)

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  •  Valid point contravened (0+ / 0-)

    I agree with you on the point you are making here. Yes, advertising is a fool's game. I try my very best not to be taken in by it, too. But two other things are true, here, and neither of them are addressed by your otherwise well-made point.

    First, whether we like it or not, advertising does work, even to some extent on people like us who claim to avoid its consequences.

    Second, the study quoted here found a distinct difference in the reactions of liberals and conservatives. The latter were the only ones noticeably displaying this trait. So it's not just a case of advertising being the fool's game that it is.

    Skepticism is healthy. But healthy skepticism is just another angle, which does not explain the results in this study. We're all skeptical if we are thinking at all. But only the conservatives changed their minds about this.

    •  There's a pretty simple rationale for that (0+ / 0-)

      Tea Party types have been listening to the right-wing talk shows that tell them all the 'save the environment' stuff is just a scam to take advantage of stupid liberals who believe it, and it is all made up by people who want to make a buck off of them (or some variation on that theme). Everyone else hasn't had that line of thinking pounded into their heads with daily reinforcement.

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