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View Diary: Too many disasters (3 comments)

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  •  Those messages are tested over (0+ / 0-)

    and over again. Desperation is what drives up donations. It may turn you off, but what is important is what affect it has on donors in general. So if you care about the causes, you should root for them to raise the most money they can, with whatever messages work best for them, even if that message falls flat with you.

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