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View Diary: Rush Limbaugh's New National Advertiser SodaStream Illegally Profits from Palestinian Misery (91 comments)

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  •  Practical Action (20+ / 0-)

    If any of these products are marked "Made in Israel", this is false advertising. In the UK such claims are adjudicated by the Advertising Standards Authority and today I have made the following complaint to them:

    On their web site, Sodastream UK make the following claim which is in part false, the web page is

    "We employ more than 700 SodaStreamers worldwide, with over 30 nationalities represented. Company headquarters are located in Israel and we have seven manufacturing facilities in Germany, Israel, Australia, South Africa and China. SodaStream has an intellectual property portfolio that includes 65 patents and 198 trademark registrations worldwide."

    In fact Sodastream products are produced in the Mishor Adunim industrial park at the Ma'ale Adunim Israeli settlement in the West Bank. This is part of the Occupied Palestinian Territories and is not recognised internationally as part of Israel.

    You may also wish to refer to an article in the Times of Israel based on an AP report.
    In this the company CEO, Daniel Birnbaum, is quoted as saying:

    “We don’t strengthen or support the occupation,” he said. “What we’re doing is taking a facility in the occupied territory and giving Palestinians a career and economic benefits. I’ve got to laugh when they think we’re on the wrong side of this. We’re part of the solution. We build bridges, not walls.”

    This makes the actual country of origin of some Sodastream products clear and contradicts the above claim on their UK web site.

    I have already had some success in this as the Israeli Tourist Authority was forced to change the map on their UK web site that claimed the OPTs were part of Israel. I have also just checked another UK web site for Israeli tourism and they make the claim that Nazareth is in Israel so will have to get back to the ASA!

    We will work, we will play, we will laugh, we will live. We will not waste one moment, nor sacrifice one bit of our freedom, because of fear.

    by Lib Dem FoP on Fri May 10, 2013 at 04:41:32 AM PDT

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