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View Diary: Gap's reputation collapse (31 comments)

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  •  I have hated The Gap for years. (4+ / 0-)

    Before they bought it, Banana Republic was amazingly cool, if Indiana Jones was your fashion inspiration. Their stuff was also pretty good quality, and built to last. That all vanished when the Gap turned them into just a sales concept and got rid of everything that had been different about Banana Republic. It is the one thing I hate the most about modern Capitalism, a business that does well is often "rewarded" by being swallowed up by a bigger company, digested, and turned to shit.

    Workers of the world, unite! You have nothing to lose but your shackles. It is by the picket line and direct action that true freedom will be won, not by electing people who promise to screw us less than the other guy.

    by rhonan on Wed May 22, 2013 at 12:04:35 PM PDT

    •  Yes, they destroyed Banana Republic. (1+ / 0-)
      Recommended by:
      meinoregon

      Indiana Jones WAS my fashion inspiration back then.

      Obama is the Chickenshit-in-Chief for failing to stand up to Republicans on all their phony scandals, from the "beer summit," to Van Jones, "death panels," Shirley Sherrod, contraception, Benghazi, and the IRS.

      by expatjourno on Wed May 22, 2013 at 03:48:10 PM PDT

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      •  Hello? (0+ / 0-)

        The Indiana Jones trend had run its course.  I loved those stores, too.  I still remember the store with the jeep cut in half by the store's front window, with the palm tree going through the shack roof into the mall.

        Gap Inc. was stuck with a chain whose niche market had run out.  They overbuilt and it became unsustainable.

        So they took the name and resurrected the brand as an upscale line (and very few of their clothes are suitable for my portly middle-aged body) in one of the most successful rebrandings in the industry.

        (That sound you are hearing is a paradigm being shifted at Warp Factor Infinity using no clutch.)

        by homogenius on Wed May 22, 2013 at 08:43:32 PM PDT

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        •  I'm not interested in whether it was a business... (0+ / 0-)

          ...success. There's a sucker born every minute.

          Gap destroyed what made BR distinctive.

          Obama is the Chickenshit-in-Chief for failing to stand up to Republicans on all their phony scandals, from the "beer summit," to Van Jones, "death panels," Shirley Sherrod, contraception, Benghazi, and the IRS.

          by expatjourno on Wed May 22, 2013 at 08:58:03 PM PDT

          [ Parent ]

        •  You need to wake up. (0+ / 0-)

          What you are talking about happened long after Gap ruined BR. Gap started destroying BR the day they bought it. That is the nature of conglomerates.

          The original Banana Republic was a specialty mail-order company run by people who focused on quality and customer satisfaction. They sold quality business casual and travel-wear. Sure, they focused on the Indiana Jones/Adventure theme, how better to appeal to business travelers who live rather non-romantic lives, and dream of adventure? Most importantly though, they were picky about their merchandise, and made sure it would serve their customers well.

          Gap had to remake the brand because they could not turn Banana Republic into a chain store otherwise. Old BR could offer quality at reasonable prices because they were a warehouse and a catalog, and didn't have to operate stores. Gap BR just could not offer the same quality of merchandise at competitive prices.

          Workers of the world, unite! You have nothing to lose but your shackles. It is by the picket line and direct action that true freedom will be won, not by electing people who promise to screw us less than the other guy.

          by rhonan on Fri May 24, 2013 at 12:08:44 PM PDT

          [ Parent ]

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