Skip to main content

View Diary: New Coke Kos: DKos Now a Libertarian Website (256 comments)

Comment Preferences

  •  New Coke was a brilliant marketing ploy (0+ / 0-)

    and best of all in an Obama-like 11D manner:

    The American public's reaction to the change was negative and the new cola was a major marketing failure. The subsequent reintroduction of Coke's original formula, re-branded as "Coca-Cola Classic", resulted in a significant gain in sales. This led to speculation that the introduction of the New Coke formula was just a marketing ploy

    By the end of the year, Coke Classic was substantially outselling both New Coke and Pepsi. Six months after the rollout, Coke's sales had increased at more than twice the rate of Pepsi's.[42]

    is that what Kos has up his sleeve for this site as well?  i.e., DK 5.0 is really going to be called "DailyKos Classic"  (yup, you read it right here in this post first!)

Subscribe or Donate to support Daily Kos.

Click here for the mobile view of the site