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View Diary: Walmart Dumps Paula Deen (87 comments)

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  •  Corporations advertise (12+ / 0-)

    for two basic reasons.

    Mane awareness, and product or service specific ads. They do corporate sponsorship usually as part of a name-awareness campaign, and to gain market share.

    Well these ads are not promoting any goods or services, and I find it hard to believe that less than 90% of the population is unaware of who Walmart is (90% name-awareness is the Holy Grail).

    So they must have another reason.

    Either they are trying to destroy the opposition, or they are hurting from all the adverse publicity that has come their way.

    There are no other retail chains that could be considered the "opposition", none is big enough to be more than an irritant at worst, which leaves the other reason ...

    They have a reputation to repair.

    I hope that the quality of debate will improve,
    but I fear we will remain Democrats.

    Who is twigg?

    by twigg on Wed Jun 26, 2013 at 03:21:38 PM PDT

    [ Parent ]

    •  they do have competition here.... (3+ / 0-)
      Recommended by:
      ericlewis0, lyvwyr101, The Marti

      So maybe it varies by region? I know they're the behemoth, but they're building crazy numbers of stores in Orlando...attempting to compete against the grocery stores and here they have at least 2 strong discount retail competitors...so even in basic business arenas, they've got a reputation to be concerned about (quality, etc).

    •  Spot on! Their rep is so badly damaged now, not (0+ / 0-)

      only because they sell crap made in sweatshops or overpriced "designer" crap, but because their reputation as an employer has degraded to the point where the only direction for them is up.

      Even in areas where Wal-Mart has any real competitors, they still need to rescue their reputation.

      As long as the Walton heirs are behaving like spoiled brats, and the board is making such gawdawful decisions, their reputation is beyond repair.

      We cannot call ourselves a civilised society if we refuse to protect the weakest among us.

      by The Marti on Thu Jun 27, 2013 at 08:46:30 AM PDT

      [ Parent ]

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