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View Diary: Has Cumulus Media Already Thrown in the Towel on Rush Limbaugh? (76 comments)

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  •  Their audience swells to (1+ / 0-)
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    200,000 people for a day or two. Then the larger news sources take over and I'll guarantee you those numbers collapse again, although there will be some pick up, but nothing like the overnight success you're imagining. Unless it happens over and over again and that news source becomes known for that.

    I'm thinking you must be from England, as this is where I understand ads or spots, to be called adverts. :)

    Coupons are a whole other animal. And they are still very relevant and useful in advertising. They have been primarily used in print mediums as opposed to broadcast, because they usually include copious amounts of fine print and legalese that must accompany the offer. But not always. Still, a coupon is an entirely different thing than a 30 second spot that sells the business and the brand.

    "A typical vice of American politics is the avoidance of saying anything real on real issues." Theodore Roosevelt.

    by StellaRay on Wed Jul 10, 2013 at 10:33:57 PM PDT

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    •  I'm a New Yorker (0+ / 0-)

      And yes, that is a TV station and not a radio station.

      Just following up on your point about how hard it is for independent local stations to become known to a wider audience. Of course their audience will not normally be that many, but that station is on the map now for progressives who want access to live un-filtered reporting on the TX legislature.

      I have no idea how expensive it is to offer that local c-span type of coverage of their state house, but I like it as a cross-over medium since, maybe, just maybe, people who weren't up watching the live stream could now be offered important segments the next day on their website.

      Back to the topic at hand. I feel tremendous pride and gratitude at the capacity of the Flush Rush groups to mobilize and keep the pressure on to expose the way that mega-business was exploiting the vulnerabilities of that business model to bilk customers out of their ad money.

      "They did not succeed in taking away our voice" - Angelique Kidjo - Opening the Lightning In a Bottle concert at Radio City Music Hall in New York City - 2003

      by LilithGardener on Thu Jul 11, 2013 at 03:53:47 AM PDT

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