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View Diary: Time and CNN Falsely Suggest Americans Support Military Action in Syria (44 comments)

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  •  I'm not sure that still applies (3+ / 0-)
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    Meteor Blades, Cofcos, Sparhawk

    According to Nate Silver, online polls actually performed quite well in the 2012 election.

    As Americans’ modes of communication change, the techniques that produce the most accurate polls seems to be changing as well. In last Tuesday’s presidential election, a number of polling firms that conduct their surveys online had strong results.
    The final poll conducted by Google Consumer Surveys had Mr. Obama ahead in the national popular vote by 2.3 percentage points – very close to his actual margin, which was 2.6 percentage points based on ballots counted through Saturday morning.

    Ipsos, which conducted online polls for Reuters, came close to the actual results in most places that it surveyed, as did the Canadian online polling firm Angus Reid. Another online polling firm, YouGov, got reasonably good results.

    Contrast this with pollsters traditionally considered to be "the most reliable" like Gallup, which performed horribly. But according to Silver's analysis, Ipsos-Reuters also beat Quinnipiac, Mason-Dixon, Marist, and many other well-known pollsters that rely on phone interviews for their polling.

    So maybe it's time to reassess the low opinion of internet polling (which I shared). After all, there's nothing inherently disqualifying about the internet. It may be that pollsters have improved and refined their methods as time goes on.

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