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View Diary: Young Republican Conference (182 comments)

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  •  What I mean is ... (none)
    (BTW: It's amazing what a little wine at a Manhattan restaurant with a little dinnertime conversation about next steps in the "Marriage Equality" movement will do to a brain ... thinking y'all are on my wavelength and all!)

    Even the "Our Nation is at War" title is WRONG! Just off the top of my head ... the ad should have a title such as "Our Nation is in a War on Terrorism" and then build the logic around support of the war:  it's time to consider volunteering for it.

    It needed to be "worked" from a MarCom perspective. It's really the opposite of "framing"; it's unframing the Right: use their "frames" against them.  

    "You don't lead by pointing and telling people some place to go. You lead by going to that place and making a case." - Ken Kesey

    by Glinda on Tue Jun 21, 2005 at 08:21:09 PM PDT

    [ Parent ]

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