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View Diary: #BoycottBarilla - Say "ciao" to bigotry (107 comments)

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  •  Wow, they have no idea what impact this will (8+ / 0-)

    have on their U.S. market.  Typical of an Italian business owner, only thinking of his immediate surroundings and not the greater impact his actions will have.  I live in Italy, am married to an Italian and my 2 kids are Italian.

    Guido Barilla was reacting to a series of very forward-thinking commercials in Italy by IKEA and Buitoni (owned by Nestle) which have included homosexual couples.  Italy is nowhere near having even a parliamentary discussion of marriage equality, so I'm sure Guido felt safe in his declaration.  

    Get the word out. It would really be something if he found out that there was a sudden dramatic drop in the North American market because of his ass-backwardness.

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