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View Diary: eBooks: Oyster or Scribd, Who Will Become the Netflix of eBooks? (22 comments)

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  •  I agree that libraries can often provide the same (2+ / 0-)
    Recommended by:
    Limelite, RiveroftheWest

    content, if not more, than can be provided by Oyster or Scribd.

    They can also lend out more DVDs than Blockbuster ever did at a much cheaper price, but people still use Netflix for DVDs as well as streaming.

    OTOH not all libraries offer digital books and not all digital providers carry all publishers. Like the subscription services they are still in the growth stages.

    The target market for these subscription services appear to be those power readers who have the money to spend this way. An indication of that is shown by Oyster's focus on iPhone and iPad users, rather than the more common Android user. According to Forrester Research analyst James McQuivey as quoted in the NewsFactor article:

    Although a relatively small percentage of the population are book lovers, McQuivey said those that are tend to be college graduates with above-average incomes -- a compelling demographic for a subscription service that is also looking to sell content to own, too.

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