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  •  It's Capitalist Speech Tour (1+ / 0-)
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    Actually the book tour is just the modern, capitalist version of the old celebrity speech tour. Nobody reads those books (except reviewers and shills who get them for free); most bought are for a cultural trophy cabinet that looks like a bookcase. The tour is just a way for celebrities to monetize their circulation in the meme pool, however shallow.

    Indeed, usually the "author" (who usually doesn't write it, and often isn't alone in the byline) is just getting paid by a sponsor for work already done. Politicians are laundering bribes. And the sponsors get to brand themselves or the "author" with each other. And provoke some media coverage targeting their market.

    The book is necessary because it's capitalism. Something has to be property, or the capitalism gods go hungry. It's a fetish object.

    "When the going gets weird, the weird turn pro." - HST

    by DocGonzo on Tue Oct 29, 2013 at 02:37:33 PM PDT

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