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View Diary: The Internet is not MAGIC (145 comments)

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  •  Have creatives forgotten the old KISS (keep it (6+ / 0-)
    Recommended by:
    kyril, Creosote, HiKa, wyckoff, Prickly Pam, splashy

    simple, stupid). As an old direct marketing creative, it was one of the first things I learned.

    It's especially important today. People don't have the patience (and shouldn't) to try to figure out what your intent is and what you want them to do.

    Just my 2¢.

    It’s the Supreme Court, stupid! Followed by: It's always the Supreme Court! Progressives will win only when we convince a majority that they, too, are Progressive.

    by auapplemac on Thu Nov 07, 2013 at 05:18:15 PM PST

    [ Parent ]

    •  In my experience it isn't the creatives (1+ / 0-)
      Recommended by:
      auapplemac

      as much as it's the sales people or management who are t fault for over designed sites. That was certainly the case in the places I've worked.

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