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View Diary: The Hockey Stick rides again (137 comments)

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  •  Put a part of your focus to the hoaxes (0+ / 0-)

    and the lies and slanders will be easier to manage.

    Also, you don't have to battle every damn lie. There's only 6,739,322,145,652 of them. As of noon today on the Holy Lie-O-Meter.

    Think of it as building a house on a large lot where you want to shelter against rain. You don't try to roof over the whole lot. You protect the area that is critical for living, eating, sleeping.

    Protect what is important. Do it robustly.

    Acid rain ??? Of course it is.

    The way you beat the Ad Biz is by wrecking their underlying messages. So identify the messages first, then fire when ready !!

    Good luck. We used this strategy to win in North Dakota and Indiana in 2012. When the RWNJ ad campaigns came on the air, we had responses going within a couple days hitting the underlying hoaxes.

    Didn't hurt that Rick Berg of ND put in the bill that enabled private drone missions. We killed his greedy ass and ran the anti-Berg ads in Indiana, Montana and Arizona, too. We'll probably run it again in 2014 and 2016 where indicated. He did a video for the drone manufacturers -- gotta love it.

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