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View Diary: We are losing the messaging war (44 comments)

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  •  ^ This. (2+ / 0-)
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    Jlukes, Crashing Vor

    It's easy for the right to put their overly simplistic views into a 30 second commercial, and in many cases, simply to get their point across in a second or two:

    Lower taxes spurs investment.

    The wealthy are "job creators."

    We need the worlds largest military because supporting the military is as American as apple pie.

    Ad nauseum.

    The right wing base is made up of a bunch of gullible, binary thinking simpletons.  As such, to actually explain why right wing ideas don't work, we fail, because the explanations require more than a short soundbite, and require that one acknowledge that many subjects are not binary, but many different shades of gray exist.

    As such, we have no real effective way of combating the rights noise machine, because the right wing base, many independents, and even some of those on the left (those that ascribe to 3rd Way nonsense) all tend to have the attention span of gnats.  Unless it's short and sweet and repeated over and over, an argument is too complex for them to follow.

    •  I think the beauty of what (1+ / 0-)
      Recommended by:
      Crashing Vor

      I am advocating is that it can fit into a 30 second ad. The benefit of this is that it forces a wider conversation on the issue. I look forward to our Republican friends trying to defend the uber wealthy's not paying the same percentage of their income as a minimum wage worker.

      Join the War on Thinking. Watch Fox News- John Lucas

      by Jlukes on Sun Dec 15, 2013 at 11:43:16 AM PST

      [ Parent ]

      •  The challenge (1+ / 0-)
        Recommended by:
        Jlukes

        is trying to condense long winded, data driven arguments into slogans.

        Part of the reason why we cannot do it as efficiently as the right - money.  Wealthy liberals simply do not fund a huge noise machine with countless people employed in sloganeering for said noise machine like wealthy conservatives do.  Liberals have no answer to huge propaganda networks like ALEC and SPN and their affiliates and loosely connected subsidiaries.  These places are where much of the right wing noise originates from.  We have little to no talk radio - personally, I think that's because liberal talk radio fails as liberals don't feel we need to listen to ta talking head to know what to think - liberals tend to be free thinkers while conservatives tend to seek out authority and structure.

        How we can really resolve all these issues where we are light years behind the right, I don't know.  The right has a 30+ year head start in setting up their propaganda machine, and they know it's a long game,  marathon - not a sprint.  They realize that they can only achieve their goals via that long-game incrementalism moving the Overton window.

        •  We have 10 months to get a message going (0+ / 0-)

          the time to start is now.

          Join the War on Thinking. Watch Fox News- John Lucas

          by Jlukes on Sun Dec 15, 2013 at 12:01:11 PM PST

          [ Parent ]

          •  I'd change that to "We have 10 months (1+ / 0-)
            Recommended by:
            Jlukes

            to message well enough to win the next election cycle."

            But we'll need to play a much longer game to win the war and move the Overton window back to the left incrementally.  Point being, even if Democrats win the 2014 cycle, many of them are still co-opted by 3rd Way nonsense, so little will actually change.  The best we'll get out of a Democratic party overrun with 3rd Wayers will be status quo or slowing the incrementalism in national, state, and local public policy towards the right.

            To fix the 3rd Way mess, we need to work to incrementally move the Overton window so that our nations political center is closer to where it was 40 - 60 years ago, and we can win the long game, turning the US into a far more progressive nation on par with the great social democracies of Europe.  Moving the Overton window back to the left and towards the nations more traditional political center will end up in the 3rd Wayers being "self cleaned" out of the Democratic party, leading to the Democratic party electing more and more real liberals over time.

            So, in essence:  Short game, elect Democrats.  Long game, elect better Democrats.  Basically, Markos oft-repeated quote.  However, along the way, we must not make the mistake of the Teawingnuts and demand 100% ideological purity, because an intra-party civil war won't really help - just as the Teawinging/mainstream GOP intra-party civil war hasn't helped the GOP.  The Tea Party makes the mistake of thinking that you can ignore the Overton window and demand everything you want now.  This is where and why they failed, even with all the populist support they had when they first came on the scene.

            You are dead on that one of the keys to doing all of the above is better messaging.

            •  I think some of the third way people (0+ / 0-)

              can be converted. They have to be shown they can get the money to be re-elected by going with a more populist message. Money is the real problem. Where to get your money to be re-elected.

              Join the War on Thinking. Watch Fox News- John Lucas

              by Jlukes on Sun Dec 15, 2013 at 12:47:25 PM PST

              [ Parent ]

              •  Many 3rd Wayers (1+ / 0-)
                Recommended by:
                Jlukes

                are 3rd Wayers due to just that - money.  The money they need to get elected, for the most part, comes from the same business and financial interests that fund Republicans.

                Much of that is due to the downfall of unions in this nation.  Contrary to the right wing noise machines nonsense about unions "buying Democrats", unions no longer have the deep pockets needed to largely fund Democrats in elections.  Without money coming from unions keeping them in line on liberal issues and focused on the working class, the 3rd Wayers seek funding from those business interests and do their bidding.  At the same time, they pay a bit of lip service to the remaining unions, simply to keep their organizing and get-out-the-vote operations working for them.

                Even as a union member, I don't know that unions can come back at this point.  They may be too far gone.  The right wing noise machine has demonized unions so much and for so long at this point that even some people who self-identify as mainstream Democratic voters distrust unions immensely.  So if we can't get unions back, then perhaps the next step is working on getting money out of politics.  If business and financial interests aren't paying to get politicians elected, politicians of all stripes will have more of an incentive to pay attention to the needs of the everyman.

                If the needs of the everyman starts being addressed, then, perhaps, unions can start working their way back into prominence, as it would be easier to pass pro-union legislation.

                The article is a bit old, but MoJo did a nice piece a while back on what happened to unions and the Democratic party in general that's worth a read.

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