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View Diary: UPDATE: ACA Signups: 10% of CBO Projection Achieved! (54 comments)

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  •  Insurance Co's to spend $500m to sell Obamacare (11+ / 0-)

    Thought you might include a mention of this news tidbbit in your diary.   Now that is operational (at least for the vast majority of folks), insurance companies are kicking off a $500m campaign to get people to signup for Obamacare!  That's about as much as it costs to run a respectable Presidential campaign nowadays, and everybody remembers the onslaught of presidential advertising we saw from both sides.  

    In all of 2012, health insurers spent $216 million advertising on local television stations. But that's nothing compared to what they're about to spend. According to trade association TVB, insurers will spend more than $500 million on local television ads in 2014. And that's to say nothing of cable television ads and social media campaigns.

    Insurers look at these next few years as a gold rush. Tens of millions of people will be buying private insurance of the exchanges. It's a swarm of customers like nothing they've ever seen. And they plan to capture them — even if they need to spend hundreds of millions of dollars to do so.

    The Wall Street Journal reports that WellPoint has been holding off "on a planned campaign as problems with the website made it impossible for many consumers to sign up." But now that HealthCare.Gov is more or less working the insurance giant plans to spend $100 million by the end of the year

    Cooler heads will prevail. And we have the coolest head in the White House.

    by ayjaymay on Mon Dec 16, 2013 at 04:16:38 PM PST

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