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View Diary: Cheers and Jeers: Thursday (215 comments)

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  •  :-) I could live with that! (2+ / 0-)
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    diggerspop, Audri

    Clydesdales (along with Percherons, Icelandic horses with five gaits, and Norwegian Fjord Horses) are magnificent, and golden retrievers have to be among the most adaptable, friendly, loyal, and sweet dogs on the planet (along with black labs & Newfies that I can think of off the top of my head) - goldens must be in the top five, top ten for sure.

    Someone else had a successful romance going on in a series of ads over a few years.  Folgers Coffee, I think.  It worked as an ad campaign all those years, too!

    I think it would be cool to follow Gracie and her family for a few years, and many people already buy Cheerios.  Lots of growth potential for adorably sweet ads, I should think.  They didn't even mention eating Cheerios; the box was there on the table, and if the baby is featured next year he could be shown eating Cheerios as finger food (I assume people still do that for the older babies in high chairs who are learning eye-hand coordination and how it operates to make their tummies feel better as they feed themselves).

    In any case, we know Budweiser and General Mills have some pretty terrific ad agencies to come up with these two this year.  I can live with sensible and sweet ads.  Okay, I wouldn't actually buy Budweiser because I don't like the taste of any kind of beer (I'm probably allergic, just haven't been tested), but these particular ads don't annoy me like so many others do - and, like the Cheerios ads with Gracie - these ads are the exception to the rule; I still loathe 99.99% of all TV ads.

    The Bud ads work (for me) because it's not a bunch of rude and obnoxious people sitting around with the objective of getting drunk.  There is no beer anywhere in their ads in the last two years - it's the relationship of the horses and people - and now a little puppy - and ordinary people are shown going about their daily lives being non-alcoholics and working hard.  Ordinary people who do work hard can easily identify with that.  It works as an ad campaign because of the storyline, and the unspoken sub-text is: 'drink responsibly; don't make drinking the center of your lives, and don't drink and drive.'

    So..., there's good potential for these particular ads....  :-)

    I'm sick of attempts to steer this nation from principles evolved in The Age of Reason to hallucinations derived from illiterate herdsmen. ~ Crashing Vor

    by NonnyO on Thu Jan 30, 2014 at 03:52:40 PM PST

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