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  •  David, What Coca Cola knows that the (1+ / 0-)
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    PatConnors

    xenophobes don't is that Coke's sales of carbonated soft drinks in the U.S. have been flat or declining for years.  Growth for these items, to the extent it exists at all, is in Asia, South America and Eastern Europe.  In addition, I believe Coca Cola is a long time sponsor of the Olympic Games so I think this ad will be used for them as well.  For that reason an internationally themed commercial makes a lot of "commercial" sense for Coke.

    Full disclosure I have been a Coca Cola shareholder, albeit a small one for years, and am glad they are embracing a multicultural image.  I think they also recently severed their relationship with ALEC, so that might contribute to the hostility of the Right's response to the ad.

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