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View Diary: Environmental groups launch major ad campaign hammering Republican House candidate on climate change (25 comments)

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  •  As an aside - Apple's Tim Cook (2+ / 0-)
    Recommended by:
    Capt Crunch, SottoVoce

    resorted to unusually blunt language on environmental issues - so may be speaking out against conservative world views could gain traction?

    Tim Cook Soundly Rejects Politics of the NCPPR, Suggests Group Sell Apple’s Stock

    In an emotional response to the National Center for Public Policy Research (NCPPR), Apple CEO Tim Cook soundly rejected the politics of the group and suggested it stop investing in Apple if it doesn't like his approach to sustainability and other issues. [...]

    The first question challenged an assertion from Mr. Cook that Apple's sustainability programs and goals—Apple plans on having 100 percent of its power come from green sources—are good for the bottom line. [...]

    What ensued was the only time I can recall seeing Tim Cook angry, and he categorically rejected the worldview behind the NCPPR's advocacy. [...]

    "When we work on making our devices accessible by the blind," he said, "I don't consider the bloody ROI." He said that the same thing about environmental issues, worker safety, and other areas where Apple is a leader.

    As evidenced by the use of "bloody" in his response—the closest thing to public profanity I've ever seen from Mr. Cook–it was clear that he was quite angry. His body language changed, his face contracted, and he spoke in rapid fire sentences compared to the usual metered and controlled way he speaks.

    Reality is that which, when you stop believing in it, doesn't go away. -- Philip K. Dick

    by RandomGuyFromGermany on Sat Mar 01, 2014 at 12:13:22 PM PST

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