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View Diary: Wisconsin---these are the people running your state. (98 comments)

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  •  Lots of interesting thoughts here (1+ / 0-)
    Recommended by:
    GreatLakeSailor

    and I agree w/many of them, particularly the idea that if the negative is used, what we're against, it must lead to the solution, what we're for. Absolutely.

    Just to note, when I said consumer ads only speak of the positive, I meant about THEMSELVES and their product. Advertisers don't say "We're pretty good, most of the time, try us." They all speak in glowing terms about their product, which is why most Americans try it before they believe it.

    One of the reasons the kind of negative advertising you mention w/Subway is used, is to set up a problem, so there can be a solution. If this other product causes you a problem, we do it better and here's how.

    That said, negative advertising of any nature can be hard to pull off and as you have noted, one of the dangers is that you end up saying more about the other guy's product, or the other guy, then you do your product or yourself. The balance, the tone, and the connection to the solution must be done just right. Many negative ads fail.

    Not sure what you mean by using "static" images. Many good ads, political and consumer, use static images, but they use them artfully with edits and music and they use them to build the story. If I were to turn the poster above that generated this conversation into a TV ad I would not just plunk it on TV in the form it appears here.  

    I would build it--- photo by photo of each of Walker's corrupt hires, listing a long the way what each is guilty of. Then Walker's Picture with his quote. Then pull out on his picture to reveal it surrounded by  all the photos, as it appears above. Then cut to our candidate and the solution.  Voiceover:  "So and So believes in Wisconsin's tradition of fair, legal, transparent governance. Decent governance. Let's get back there. Vote so and so."

    Ok, sketchy and quick, but you get the idea. My point is that showing the problem, can make the solution feel more needed and powerful. But too often political ads are done with too heavy of a hand---the typical scary music and deep voice of authority, the Snidely Whiplash school of delivery instead of what is real, focused and authentic.

    Actually, if I had my way, I'd pass a law that said ALL political ads for candidates MUST BE the candidate speaking for herself/himself, period. No gimmicks, no silly "symbolic" images---remember the red eyed sheep, LOL,---just the candidate face to face w/the camera. Nothing imo, would do more to put the candidate's feet to the fire when it comes to his/her advertising.

    Anyway, thanks for letting me ramble on here. Very much enjoyed the conversation.

    "A typical vice of American politics is the avoidance of saying anything real on real issues." Theodore Roosevelt.

    by StellaRay on Tue Mar 04, 2014 at 01:30:06 PM PST

    [ Parent ]

    •  By static I meant posters & billboards.. (1+ / 0-)
      Recommended by:
      StellaRay

      glance fodder; less than 5 or 8 seconds; stuff that is harder to develop the problem->solution narrative.

      Good conversation.  Thanks.

      Lobbyist, PAC, SuperPAC - a bribe by any name is still corruption

      by GreatLakeSailor on Tue Mar 04, 2014 at 02:01:18 PM PST

      [ Parent ]

      •  Got it. (1+ / 0-)
        Recommended by:
        GreatLakeSailor

        And I agree. Broadcast is the best vehicle for political advertising, particularly TV, which is still, despite all the glitz of the net and the social media, the image leader when it comes to mediums.

        "A typical vice of American politics is the avoidance of saying anything real on real issues." Theodore Roosevelt.

        by StellaRay on Tue Mar 04, 2014 at 07:51:24 PM PST

        [ Parent ]

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