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View Diary: 2016 ACA Train About To Derail Due To Democrats Sleeping On The Tracks (63 comments)

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  •  NPR said latino outreach was terrible... (3+ / 0-)

    With lower levels of internet use amongst many latino communities in the U.S., the normal m.o. of blasting info all over the web for a program primarily offered through the web (no matter what the rollout apologists contended) doesn't work.

    With latinos, the p.r. needs to happen in their communities, at the stores where they shop, at the churches...in short, they do a lot more talking to each other and word of mouth happens at the local level. Obama's campaign knows this, but apparently their ACA pr team doesn't see it. They ought to put in Plough and Axelrod in charge of the thing and watch it take off.

    •  Yes - the folk doing outreach know that (2+ / 0-)
      Recommended by:
      SuWho, worldlotus
      “Just being bilingual isn’t enough,” said Frank Rodriguez, executive director and founder of the Latino Healthcare Forum, which hopes to use promotoras to reach more than 50,000 uninsured people in the Austin area over the next six months. “What we’re doing is recruiting people from the community that know the norms and the customs of the people.”

      Angelica Noyola, one Austin community activist hired as a promotora by the Latino Healthcare Forum, said that when she asks her neighbors about the Affordable Care Act, she hears many false rumors: that anyone who works for a small company will be laid off, that the federal government will put people in jail who don’t have health insurance.

      “The Latino community likes to have that face-to-face conversation when they’re buying something as important as health care,” said Arturo Aguila, an organizer for Border Interfaith in El Paso, which has created a similar community-based strategy to educate uninsured Latinos on federal health reform. With the help of local rabbis, priests and pastors, Border Interfaith has already held seven events to educate nearly 500 people on the Affordable Care Act.
      http://www.texastribune.org/...

      “Texas is a so-called red state, but you’ve got 10 million Democrats here in Texas. And …, there are a whole lot of people here in Texas who need us, and who need us to fight for them.” President Obama

      by Catte Nappe on Thu Mar 13, 2014 at 02:15:33 PM PDT

      [ Parent ]

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