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View Diary: Chick-fil-A CEO now regrets dragging the company into anti-equality morass (234 comments)

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  •  Donations all about ROI. Nothing more (10+ / 0-)

    If there's one thing those people hate more than anything else, it's throwing money away.  They all can see the writing on the wall.  They see bigoted laws being overturned in court left and right.  So what are they spending their money on?

    They're in business to make money, not lose money.  It costs a constant stream of money to restrict freedom and choice and gives back NOTHING in return.  In fact, in the face of boycotts and negative consumer opinion, it can have a decidedly negative ROI.

    Communication is all about language.  I wouldn't even try to speak to any of these CEOs as a human being.  Just point out to them that every dollar they spend on their bigotry will cost them another $10.  They'll quit cold turkey, every single one.

    And the true believer nut who doesn't will be run out of town by the shareholders.

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