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View Diary: A Climate Change Tsunami Is Building... (87 comments)

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  •  Branding Problem (5+ / 0-)

    I remember a few years back there seemed to be a pretty strong desire to do something when it was framed as global warming. That scared people, and even many Republicans seemed on board with the idea the planet was getting warm and something needed to be done.

    Some how now that it has morphed from "global warming" into "Climate Change" people aren't taking it so seriously.

    I am not sure whose decision it was to shift the emphasis but it seems like it took a great deal of the urgency out of it as the polling has kind of gone in the tank the past 5-10 years compared to where it was previously.

    For whatever reason people aren't connecting with "climate change" the way they did "global warming".

    Might be something to think about going forward as the problem is discussed more at length and solutions are needed more than ever.

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