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View Diary: CNN: Can the Ku Klux Klan Rebrand? (137 comments)

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  •  There is a difference (4+ / 0-)

    ...between noting that such hate groups exist and documenting their activities (even up to their efforts to draw new followers in an era of increasing tolerance for diversity by distancing themselves from their violent past) versus consulting marketing experts about whether it is all about branding (like the Klan is some sort of legitimate political party that has a valid message but is having trouble getting it out there because of their bad history).

    The question seems more appropriate when one has a legitimate brand that was tainted by a lapse in quality--like Tylenol or Toyota or now GM.

    To rebrand implies adopting a strategy to move past your old image. Is the only problem with the Klan's past image  that they were violent? I think not.

    It is just a really stupid question that almost seems designed to make people who are sympathetic to the Klan's philosophy feel better about it--highlighting that they are trying to rebrand themselves as new and improved nonviolent racists who think people of color and Jews are subhuman and unfit to belong to the same society as whites.

    But that is CNN for you. They cannot even approach a story about the Klan without pretending it is one side of a two-sided coin. How about instead asking, "What can Americans do to counter new attempts by racist hate groups like the Klan to try to attract new supporters by falsely portraying themselves as a non-extremist group with legitimate views?"

    **Electing Republicans to the government is like hiring pyromaniacs as firemen. They all just want to see everything burn to the ground.**

    by CatM on Sun Apr 20, 2014 at 04:33:14 PM PDT

    [ Parent ]

    •  I think the branding question is valid because (1+ / 0-)
      Recommended by:
      Keeping it Simple

      I think the branding question is valid because the Klan has tried (and failed) many, many times in its sordid history.  Evil men like David Duke even attempted to bring the klan into the mainstream, btw.  The public should always be reminded of their past, present and future plans.  Sweeping this under the rug or ignoring it completely is unquestionably the worst strategy.  The klan won't get any new supporters from this.  The only people who sympathize with them are already inclined that way.  With today's Internet accessibility, shining light on the evil that DOES exist, can help educate people that have been previously unaware of its existence.

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