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View Diary: Why you shouldn't worry (too much) about the Republicans' early ad advantage (51 comments)

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  •  I think this is hard to prove either way. (1+ / 0-)
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    I don't see how it's consistent with the "rapid decay" evidence.  AFAIK, advertising does matter more when candidates are unknown (thus "defining" them).

    Hm, let's see...looking at the polls, Romney's favorability more or less rose throughout the campaign, and by the end he was on positive ground.  His unfavorability rose around February and more-or-less stayed constant after that.  I would assume a lot of that was the Republican nomination battle.

     photo Favorability_zps22839f48.png

    27, Dem, Dude seeing a dude, CT-04(originally), PA-02/NY-10 (formerly PA-02/NY-12, then PA-02/NY-14). Also at

    by Xenocrypt on Sat May 03, 2014 at 04:25:25 PM PDT

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    •  Romney's favorability was positive (0+ / 0-)

      and Obama's was negative, yet he won? Or is that just the average over the entire course of the campaign?

      Formerly Pan on Swing State Project

      by MichaelNY on Sat May 03, 2014 at 09:50:06 PM PDT

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