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View Diary: My climate change letter botched and butchered by our conservative newspaper in Chattanooga (115 comments)

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  •  Dear Committeewoman Lusk, May I humbly recommend (0+ / 0-)

    visiting my site, The Winning Words Project, and studying the techniques for writing (and talking) about the issues so that our values are not only reinforced consistently, but are more likely to be accepted by nonpartisans and open-minded conservatives.

    Mastering how to guide the narrative will make it less likely that what they truncate your words down to will sound "dumbed down."

    For instance, minimize the narrative and keep it short, simple, and only on point. Don't try to explain the facts, even if you think the facts are important — to a large extent, they aren't. What persuades voters are feelings and moral values. Therefore we have to assign every one of our issues a value based on what appeals to more right-leaning thinkers, not to us. Developing language that tells the progressive story using these frames makes it more likely we'll be able to win agreement.

    See what I mean, here:

    Responding To The Wingnuttery: A Framing Primer

    Here's how we suggest responding regarding climate change and abandoning coal production in favor of cleaner sources of energy:

    "Renewable energy technology provides jobs and new sources of revenue that benefit all Americans. Innovations in this field are bringing prosperity to our nation, allowing us to compete on a global scale. There's no excuse for allowing China to out-perform us in this arena and leave us in their dust. Manufacturing our own clean, "home-grown," Made-in-America energy sources that will never run out, protects our country, providing us safety and security against foreign countries who are either controlling the dirty, old-fashioned technology of the past or beating us to the market with new technology."

    Best of luck.

    Stop the party of Gut & Spend policies that gut our Earned Benefits programs like Social Security and Medicare and spends on tax breaks for the wealthy elite.

    by jillwklausen on Sun Jun 08, 2014 at 05:09:47 PM PDT

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