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View Diary: The waning influence of the NYT Times columnists (202 comments)

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  •  Bollocks. (none)
    The Times like every other big media company is in the business of selling advertising.

    If they drop all the ads and give me clean uncluttered content, I'll gladly give them my money.

    Until then, they should be thankful they can give it away for free.

    You want to downsize the government?
    Fuck you. My government defends the American people.

    by deafmetal on Tue Oct 11, 2005 at 02:53:43 PM PDT

    [ Parent ]

    •  True (none)
      The subscription price of a newspaper usually doesn't even cover printing and delivery costs.  They make thier money on ads of all sorts, from legal notices to classified ads to coupons to inserts to car dealers to department stores.
      •  But how do you think they set their ad rates? (none)
        Based on the number of PAID SUBSCRIBERS.

        That's how the ad clients know what they are getting for their money.

        Free newspapers like "The Village Voice" can't charge as much for ads as publications with paying subscribers.

        •  NYT has a recent (none)
          story on this describing the declining revenue many papers are seeing.
          At big papers, ad revenue has stalled for several reasons: a decline in local auto ads; the consolidation of department stores, especially the merger of Federated and May, and a march to the Internet by travel advertisers, hotels and car rental agencies. That exodus from print includes Hertz, which has not advertised in The New York Times for six months, a Times spokeswoman said. Movie ads are in a trough as box-office sales slump.
          While newspaper Web sites are attracting an increasing number of online ads, those ads are cheap and bring in only a fraction of the revenue that print ads do. And while some newspapers now have more readers on their Web sites than they have in print, most are reluctant to charge for their content online, depriving themselves of revenue from their most popular product. The New York Times recently started charging $50 a year for nonsubscribers to read its columnists online, but it has declined to discuss the early results.

          I have subscribed to TimesSelect, because if I were to subscribe to a printed newspaper it would probably be the NYT.  But, I haven't, because I prefer to read it online.

          I can't share the view of many here who seem to enjoy watching the NYT suffer.  Consider the alternative if they fail: The entire world isn't going to come to dKos for news.  A more likely scenario is Fox News becomes even more dominant.  The thought of that alone is enough to make me want to support the NYT.

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