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View Diary: Freep this poll: CASEY Sheehan for Time Person of the Year (11 comments)

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    Corruption of Time magazine and the rest of the corporate media is exposed in the NY Review of Books.

    The magazine's editors put special energy into their April 18 cover, "The Time 100." Now in its second year, this annual feature salutes the hundred "most influential" people in the world, including most recently NBA forward Lebron James, country singer Melissa Etheridge, filmmaker Quentin Tarantino, Ann Coulter (again!), journalist Malcolm Gladwell, and evangelical best-selling author Rick Warren. Time enlisted additional celebrities to write profiles of some of the chosen one hundred--Tom Brokaw on Jon Stewart, Bono on Jeffrey Sachs, Donald Trump on Martha Stewart, and Henry Kissinger on Condoleezza Rice (she's handling the challenges facing her "with panache and conviction" and is enjoying "a nearly unprecedented level of authority"). To celebrate, Time invited the influentials and their chroniclers to a black-tie gala at Jazz at Lincoln Center in the Time-Warner Building.

    A staff member of Time's business department told me that the "100" issue is highly valued because of the amount of advertising it generates. In 2004, for instance, when Hewlett-Packard CEO Carly Fiorina was named a "Builder and Titan," her company bought a two-page spread in the issue. Because Time's parent company, Time Warner, must post strong quarterly earnings to please Wall Street, the pressure to turn out such moneymakers remains intense. By contrast, there's little advertising to be had from writing about inner-city mothers, so the magazine seems unlikely to alter its coverage in any significant way.

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