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View Diary: The legacy of McCain-Feingold (174 comments)

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    Having once again read your post that I responded to along with other posts that offered comment on this subject it appears to me that most people fall on either the side that 'Dean's Message' was the driving force OR  on the side that the 'Tools' were the driving force.

    It is pretty clear that the 'Dean Message' people are supporters of Dean and thus see his message as the reason for his fund raising success. On the other side it appears that those that are not big fans of Dean see the 'Tools' as the reason for his fund raising success.

    This proves once again the old adage of "Beauty is in the eyes of the beholder". That said let me respond to your thoughtful post.

    You mentioned that Kos explained the appeal of the Dean campaign (for him) as centering on its focus on netroots and interactivity in general. OK that was the appeal for Kos but not for everyone including myself. Kos is wed to the tools so it is natural that he would be attracted to that aspect of the campaign. Conversely those who are not wed to the tools were attracted to the message and see the tool as an enhancement to the campaign. Simply two valid views coming from two different perspectives.

    You say that you think the argument can be made that these tactics became recruiting strengths based on the fact that this is what the Press reported on. OK. I say just because the Press decides to cover fluff over Issues and Messages does not mean they set the agenda of my and others attraction to the campaign. Sure the Press has influence on a lot of people (sheep) and if the press decides to frame a candidate in a certain way does not mean that is who the candidate, his campaign, or his supporters, really are. But if you wish to make the argument for tactics, once again we simply have two valid views coming from two different perspectives.

    In regards to your view on who should get credit for the technology you are absolutely correct. The coders followed by Amazon etc. certainly put the infrastructure in place. The point I was trying to making when I mentioned Dean's 'Big Bang' was simply Dean was the first to be successful using it in politics in such a way that it became Front Page News and has driven the interest level in the marketplace. Much like Amazon was an early pioneer in E-Commerce.

    As to your response to my comments about Kos marketing blogs I will just stand by my original comments. The fact is that the tools are "The Steak" and Dean Message was "The Sizzle". If you know anything about marketing you know that you don't sell the steak you "Sell The Sizzle" because that is what opens the door to interest in what you have to say. My point was that Kos just need to be a complete consultant and communicate Dean's success and then point out that there is more to Deans success than just having the tools.

    It is kind of like have a website for your business. If it just displays your name and address and what you sell you are not going to get much response. You need 'Compelling Content' to be successful. Or in the case of a political blog you need a 'Compelling Message' like Dean had.

    So the question remains which approach is more successful?

    A campaign with a 'Compelling Message' that also uses some tools (tactics) to AMPLIFY the message
    OR
    A campaign that use tools (tactics) not a 'Compelling Message' as it's strategy.

    For me the answer is simple because I just follow the lead of those who are far more successful than I.

    I enjoyed your reading posts and look forward to talking to you again.

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