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View Diary: Howell and Hardball: We're Winning the Long Struggle (278 comments)

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  •  Progressives write bad press releases (4.00)
    I was looking at some press releases on the Web today, including some from what appear to be blogger-led progressive press release services.

    On the one hand, it's great that they're doing something.

    On the other hand, it was clear that the people doing the releases had no idea whatsoever what reporters are looking for in a release.

    The reason wingnuts have so much influence over the media is that they understand it, and they even hire people who like the media folks, or pretend to, to influence them.

    Our folks, on the other hand, start by damning all reporters to hell, sending them 4 trillion flamewarish spams, then saying, "By the way, why aren't you using my press releases?" When the press releases are totally useless.

    I'm sure that the wingnuts have really co-opted the media at some level. Such as the level that involves the New York Times running or not stories about impeaching Dubya. But the wingnuts don't even have to try to shut us out at the daily-grind level, because we shut ourselves out through childish insults, unrealistic expectations about how the media will cover us, and plain lack of understanding how to do simple things like write a press release.

    If we want to win the game, we had better learn how to play it.

    •  This is SO important (none)
      I've worked in PR for years, and this really stands out at a major problem in dealing with the media. I agree consolidation of the media is a big problem and editors intervene to inject bias.

      But for the most part, at least at the local level, reporters are just people trying to do a job. The easier you make that, the more they like you and start to think of you as a "source" rather than a problem. It's about building relationships and trust. (That would be them trusting you -- don't ever make the mistake of reversing that.)

      They that can give up essential liberty to obtain a little temporary safety deserve neither liberty nor safety. -- Franklin

      by carolita on Thu Jan 26, 2006 at 07:27:08 AM PST

      [ Parent ]

      •  Even a nice reporter is like a polar bear (none)
        It looks cuddly and may in fact be in a great mood, but it could do a lot of damage without even meaning to.

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