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View Diary: FOX Ratings In Free Fall - O'Reilly Leads The Way Down (320 comments)

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  •  The interview ties in with (none)
    advertiser and other corporate-stuff protocols, at least in part.  Actors, writers or politicians involved with books or films that industries are trying to promote, and that, at the same time, Stewart supports.  

    Also, it's a tv-entertainment format that Stewart is parodying even as he helps to promote the people and ideas he's featuring in the interview segments.

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