Daily Kos

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  •  I forget which organization they contract with... (1+ / 0-)

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    Tamar

    ...but that's how most of these surveys are done, especially with Jews -- you take advantage of an already existing panel and contract with the market research organization that gathered them for their own purposes to screen for the desired population and ask them the relevant questions. Alternatively, sometimes if the N is large enough and the religion question is asked, you can piggyback off of large public use datasets -- but then you need those surveys to have asked about the variables that interest you.

    It's done that way because if you have to use RDD (random digit dialing) to find Jews, you're going to spend millions of dollars creating a representative sample. In the market research panels, they already know who is Jewish, so you save all that money.

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