is why everyone seems so ready to dismiss the Bradley Effect and willingly accept the other theories. People  believe that its more likely that undecided women watched Hillary Clinton get choked up and virtually all went out and voted for her (enough to cause a 10 point shift in 24 hours)? Or that something happened during the debate to cause a 10 point shift ...never mind the fact that no analyst immediately after seemed to believe anything that incredibly earth-shattering occurred during the debate. It's hard to look at the numbers (pre-election and exit polling) without really believing some people told the pollsters one thing and yet voted another.