has been done successfully in the past; that's how Gucci went from crap to must-have.

Problem is, John McCain ain't Tom Ford, he's talking to a much larger market, and he doesn't have the hundred million dollars or more to pull it off, either.

I'd be concerned about the Rs re-tooling themselves. But they don't have the time, the personnel, or the money to pull it off successfully before November, just from a strictly technical point of view.