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View Diary: Angelides' commercial sucks? (31 comments)

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  •  I like the tag line. (0+ / 0-)

    The tag line, stated once not 3 times as badger said it is, would have a good impact, I think.

    It could be jarring to the audience in a good way.  And it's memorable.

    It's a line that would penetrate, and you'd never forget it.

        A leader, not an actor.    Love it.

    •  Well (0+ / 0-)

      it may work for Californians - it didn't work for me, but that's hardly definitive. I will say the line stuck with me, and that's probably a good thing.

      I only saw the ad once, but I'm pretty sure the "leader not an actor" line is used earlier in the copy (but not highlighted as a slogan until the very end).

      In our time, political speech and writing are largely the defense of the indefensible. - George Orwell

      by badger on Thu Jul 27, 2006 at 09:06:33 AM PDT

      [ Parent ]

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