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View Diary: A Kossack's Guide to Book Publishing - part 7 [updated] (87 comments)

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  •  you're mostly on your own for promotion (7+ / 0-)

    although my most recent book was the first time I've ever been able to contractually stipulate the amount of promotion that will be done (including the publicity firm to be hired). That only worked because of promotion I've done in the past, though.

    One thing about writing Red Sox books is that I got to be on every sports radio talk show in New England (and quite a few nationally), along with a fair amount of TV and newspaper coverage. And I've done lots of signings.

    I can't tell you much about the "high-tone" level of publicity, but i know a lot about what you can do reasonably inexpensively as a not-all-that-well-known author, and the best strategies for successful signings, radio, and TV appearances.

    I'm not sure yet if it's going to be one diary or several - I've started planning it out, though.

    Economic -5.00 Social -5.49 http://politicalcompass.org/

    by Swordsmith on Mon Aug 07, 2006 at 10:26:09 AM PDT

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