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View Diary: The first September Fund ad (189 comments)

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  •  Love it! (6+ / 0-)

    Two great ones in a row.  Maybe we are finally learning how to fight.

    "But your flag decal won't get you into heaven anymore"--Prine Pay attention Georgie - 2750+ dead Americans. Jesus Christ, make it stop already.

    by Miss Blue on Thu Oct 12, 2006 at 10:16:49 AM PDT

    •  Ditto. LOVE. IT. !! -n/t- (0+ / 0-)
    •  Sure (0+ / 0-)

      It's easy for Elliot Spitzer who has money to burn and no real opposition to get a top flight Madison Ave media professional.

      The question is whether Jimmy Siegel or any other Madison Ave agency is going to cut these ads at an affordable rate for a Congressional challenger with a fraction of the budget, uncertain fundraising and deadlines measured in hours and days, not weeks or months.

      Otherwise, these types of discussions have a slight "Let them eat cake" feel to them.

      --- My opinions are my own and not my employer's.

      by Aexia on Thu Oct 12, 2006 at 11:40:28 AM PDT

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      •  fwiw (0+ / 0-)

        This ad has really low production values (compared to non-political ads.) Hence cheap to make.

        I live in London now. Still vote with TheMMOB

        by candace in sonoma on Thu Oct 12, 2006 at 12:47:14 PM PDT

        [ Parent ]

        •  Yeah, it's cheap to make (0+ / 0-)

          But how much does it cost to retain the firm itself to do your media?

          It just seems like every time Kos brings up campaign using Madison Ave firms and talks about how creative they are, it's for a candidate with no real opponent (= easy positive branding) and money coming out of their ass. I want to know if they can maintain that creativity for negative ads against a specific candidate. I want to know if they can turn it all around in 2 days in response to an attack ad. And most importantly, I want to know if a congressional challenger with 100-200 grand raised early in the cycle with an uphill battle (as opposed to $20 million and certain victory) is going to be able to get these consultants.

          If not, it's a bit like telling someone they shouldn't complain about long lines at airport security because they can get around that by hiring a private jet. Technically true... but outside the means of the vast majority people.

          Of course, there's not really any excuse for a Presidential not to use them.

          --- My opinions are my own and not my employer's.

          by Aexia on Thu Oct 12, 2006 at 02:24:43 PM PDT

          [ Parent ]

          •  as CTG points out -being anchored to DC consultan (0+ / 0-)

            is part of being anchored to DC cash for candidates that comes with strings attached. If candidates could be set free from having to hire incompetent hypocritical media consultants who ride dinosaur technology and can't even see the benefit of buying cable TV... Kos is just pushing for approaches that can win elections, approaches already embraced by the GOP, approaches that will put some idiots out of work.  

            So lets unite those strings and see who in the commercial ad business is willing to hire on to some dem campaigns. I've never heard that Madison Avenue can't work on a quick deadline and some of them might be willing to work at good prices knowing their work will help bring sanity back to our government.

      •  Creative leverage (0+ / 0-)

        A class ad--and this one is far from Pepsi Cola class but hella better than the typical campaign ad--has more impact per showing and effectively costs less.

        Whatever you spend on production is dwarfed by media costs.

        Shop around. Look for boutique agencies with big agency experience and an award or two.

        Professionalism matters in graphic design, TV production, and market research. But all of these pros from the corporate world need to be directed and managed by someone from the world of politics--preferably a consultant who knows how to stick to his knitting.

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