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View Diary: UPDATE 2: REVISED AD - Kick `em while they're down with one, final, simple ad (299 comments)

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  •  My .02 (4+ / 0-)

    Having done campaign ads and worked on campaigns myself, I find that "trust" works better to define the relationship we expect between us and our government.  

    So, the change in text would be something like:

    I trusted them when they said we were invading Iraq because Saddam had weapons of mass destruction.

    I trusted them when they said "mission accomplished" three years ago.

    I trusted them when I was told the insurgents were just "dead enders" in their "last throes."

    I trusted them when they said (over and over) we had "turned the corner" in Iraq.

    I trusted them when they said that purple fingers meant we had established democracy in Iraq.

    I trusted them when they said we would leave once we had established democracy.

    I trusted them when they said we would be pulling our troops out in Spring of this year, then in the fall of this year, then in 12 to 18 months, and then, three months later,  12 to 18 months... again.

    ELDERLY WOMAN: George Bush  and [REPUB CANDIDATE NAME] told me these things. I trusted them to tell me the truth because that is what they are supposed to do. They didn't. I can't trust them anymore.

    ANNOUNCER (OR CANDIDATE): Vote [DEM CANDIDATE]. It's time for the truth and a [Representative/Senator]you can trust.

    [STANDARD DISCLAIMER]

    "Conservatives hate Pooh because he reminds children to 'think, think, think.'"

    by dicta on Thu Nov 02, 2006 at 07:47:44 AM PST

    [ Parent ]

    •  Trust or believe works almost equally well (2+ / 0-)
      Recommended by:
      SarahLee, saralee

      in this context. It has to do with an emotion -- deep betrayal. Whether they have destroyed our trust or our ability to believe (which is a stronger form of trust), it works.

      I still would lose the direct endorsement at the end. It just ruins the rhythm and seems disingenuous to me. An approval ("I'm yadda yadda and I approve this message") line would probably be OK -- that would feel like the candidate saying, "I'm with you on this."

      Nice brainstorming session, folks.

    •  I would include real people & hit all the issues: (1+ / 0-)
      Recommended by:
      tankej

      possibly in separate ads

      One version could fly through each of the topics; another version could focus on only one issue. But use real folks. There are plenty of them/us out there. I would go to the "first 100 hour plan" and pluck out each of the issues.

      1. a parent holding the dog tags of their deceased soldier;
      1. a senior with a medicare card & prescription bill
      1. a picture of Mike Stark losing his civil liberties
      1. an injured vet with a VA benefit denial
      1. farmers
      1. environmentalist looking at a decimated forest or damaged critter
      1. an ill person with no health insurance
      1. student regarding loans
      1. Katrina (I thought my government would help those in times of crisis)
      1. Torture (I never thought my country would need to defend torture)

      and so on.

      "You can count on Americans to do the right thing after they've tried everything else." -- Winston Churchill

      by bleeding heart on Thu Nov 02, 2006 at 09:01:36 AM PST

      [ Parent ]

    •  Good tweak to an excellent ad (3+ / 0-)
      Recommended by:
      SarahLee, hubcap, dicta

      'Trust' is a good tweak to an excellent concept.  'Believe' slightly implies that voters were gullible.  But the concept is excellent - slam the Republicans without slamming the voters who supported them in 2003 - they're the people you want to convert, not insult.  In a way, you've got to let them change their minds without admitting to themselves they were wrong.

      To bad you weren't working for Kerry in 2004.  On his war vote, he should have said, 'I put my trust in the leadership of President Bush.  That was my mistake.'

      •  Exactly. (0+ / 0-)

        This is exactly what I was trying to get at. Thanks for stating it much more clearly than I did.

        "Conservatives hate Pooh because he reminds children to 'think, think, think.'"

        by dicta on Thu Nov 02, 2006 at 10:22:10 AM PST

        [ Parent ]

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