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View Diary: MSNBC - The Only Gainer In Cable News. Fox - The Biggest Loser (208 comments)

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  •  Unless you are a Nielsen family... (5+ / 0-)
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    rolet, Phil S 33, Topaz7, atdnext, Leila

    ...your viewing has no effect on ratings.

    There is something to be said for knowing what your opponenets are up to.

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    by KingOneEye on Thu Jan 04, 2007 at 03:51:30 PM PST

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    •  not an expert but... (2+ / 0-)
      Recommended by:
      Topaz7, Leila

      I thought in the age of rabbit ears that neilson families are needed to detrmine their veiwing habits, but aren't cable companies able to determine what subscriber is watching what show  and determine it's popularity.

      •  No, unless you have Tivo n/t (1+ / 0-)
        Recommended by:
        Topaz7

        "War is Peace, Freedom is Slavery, Ignorance is Strength", George Orwell, "1984" -7.63 -5.95

        by dangoch on Thu Jan 04, 2007 at 06:33:33 PM PST

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      •  There is some audience capture info... (0+ / 0-)

        ...with digital cable systems. Obviously not all cable systems are digital at this time. Even so, they would only have info on their own subscribers.

        Nielsen is still the only way to get national audience measurement (or even local because many localities have more than one cable operator). And Nielsen is the only survey firm whose data is accepted by networks, producers and advertisers.

        As dangoch says above, Tivo collects all kinds of data, but there base is still too small to be useful for anything but special circumstances.

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        by KingOneEye on Thu Jan 04, 2007 at 07:21:19 PM PST

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