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View Diary: Google And The 2008 Presidential Campaign (21 comments)

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  •  That makes more sense. (0+ / 0-)

    They don't want to use up their inventory on ads that don't generate revenue.

    The poet wasn't even trying to sell anything. It was sort of an art project itself. He just wanted his work to be seen when people searched for certain things.

    I know they had some problems with click fraud too. They claim that's been dealt with, but can we really know?

    • Join The ART INSURGENCY!
    • Artists Hold The Weapons That Slay Tyrants.

    by KingOneEye on Sun Jan 28, 2007 at 12:34:15 PM PST

    [ Parent ]

    •  click fraud is a very big deal (0+ / 0-)

      and the industry (Google, Yahoo, MSN) haven't figured it out yet.   They don't like to talk about it much.  Its the WMD's of SEA.  

      But with their model of "you only pay if someone clicks on an ad" you can't blame them if they get rid of ads that no one clicks on.  

      Which is why this form of advertising is superior to any other.   I've sat in meetings with marketing execs and tried to explain this to them and asked them how they knew their TV ads were working.   They never have answers that are even vaguely intelligent sounding.   But they won't jump into SEA.  Still a lot of money to be made on the search engines.   Ebay and Amazon have figured this out. They will advertise on anything.   They are using computers to do it.  I had a client last year who was a brain surgeon for one of NYC's big health care systems.  I had a great screen shot to show how Ebay would advertise on any word.  The ad said

      Looking for a "Brain Aneurism" - Try Ebay.  

      You can't find those ads anymore, since no one is in the market for an aneurism, but it showed how the people who know a lot about how to make money on the internet were using these ads.  

      And search engine optimization is a much bigger opportunity.   Takes more time and work, but its the way to go.

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