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View Diary: Flu Stories: Case Study On How Not To Communicate (52 comments)

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  •  note this story (9+ / 0-)

    Fears that infected meat could have entered the food chain following the bird flu outbreak in Suffolk appeared to be having little effect on poultry sales.

    Two of Britain's leading supermarkets have still not recorded any significant drop in sales despite the investigation into whether contaminated turkey had reached the shops.

    People do not panic. That's a myth.

    "Politics is the art of looking for trouble, finding it everywhere, diagnosing it incorrectly and applying the wrong remedies." - Groucho Marx

    by Greg Dworkin on Sat Feb 10, 2007 at 09:26:13 AM PST

    •  panic= not buy product (2+ / 0-)
      Recommended by:
      SlackerInc, goverup1

      That is what they really mean.

      fact does not require fiction for balance

      by mollyd on Sat Feb 10, 2007 at 09:33:23 AM PST

      [ Parent ]

    •  But what about the mad cow deal? (0+ / 0-)

      Didn't beef sales plummet in the UK after that?

      -Alan

      -9.00, -3.69 "If [Democrats] take the hard left...this majority will last exactly 24 months" - Charlie Cook, 11/17/06

      by SlackerInc on Sat Feb 10, 2007 at 09:37:43 AM PST

      [ Parent ]

    •  Huh? (0+ / 0-)

      Supermarkets alert for mass turkey recall

      Efforts to maintain consumer confidence in turkey and poultry appeared to have failed; Sainsbury's reported a 10% slump in sales. The store said: "We have seen a dip of approximately 10% in our poultry sales figures as a whole for the past five days compared to the same days last week. The situation is, however, evolving all the time, and the recent bad weather has also been a factor in the drop in sales." Tesco also reported a fall of up to 9% earlier this week.

      •  it's evolving... (1+ / 0-)
        Recommended by:
        tzt

        it's one thing to say that 'at the mere mention of H5N1 in turkey, sales will dry up' and another to say that 'given that the UK might recall meat/is recalling meat, sales are beginning to drop'.

        The former is panic (and it didn't happen). The latter is enlightened self-interest.

        The problem comes when the government sends the all-clear. After this, will they (or Bernard Matthews) be trusted?

        "Politics is the art of looking for trouble, finding it everywhere, diagnosing it incorrectly and applying the wrong remedies." - Groucho Marx

        by Greg Dworkin on Sat Feb 10, 2007 at 09:53:08 AM PST

        [ Parent ]

        •  I am just surprised. :) (0+ / 0-)

          You linked  to a Guardian story from Saturday and I linked to another Guardian story from the same day.

          How they explained the drop in sales was decidedly different. :)
          Is that confusion or just not knowing what happened?
          As a consumer, I´d be careful right now.

          •  see reuters below (0+ / 0-)

            i don't know if the picture is clear yet.

            "Politics is the art of looking for trouble, finding it everywhere, diagnosing it incorrectly and applying the wrong remedies." - Groucho Marx

            by Greg Dworkin on Sat Feb 10, 2007 at 05:08:01 PM PST

            [ Parent ]

          •  more from Sunday herald (0+ / 0-)

            link

            Early signs yesterday were that the possibility of contaminated products having entered the food chain was having only a small effect on consumer confidence. Tesco said it had seen a slight fall in sales, while Asda said the outbreak and ensuing investigation had had "absolutely no impact" on customers shopping in its branches.

            Sainsbury's recorded a drop of 10% across its poultry products but a spokeswoman said bad weather could also have also had an effect.

            However, the image of Bernard Matthews - which already had to endure Jamie Oliver's campaign against its Turkey Twizzlers product - could be further hit by the outbreak.

            The company has insisted its food is completely safe and that there is no risk of catching flu, but supermarkets would not reveal their sales figures for these specific products. One survey yesterday revealed the company is now one of the least liked brands in Britain, second only to McDonald's.

            "Politics is the art of looking for trouble, finding it everywhere, diagnosing it incorrectly and applying the wrong remedies." - Groucho Marx

            by Greg Dworkin on Sat Feb 10, 2007 at 06:18:00 PM PST

            [ Parent ]

      •  PS more on turkey sales from Reuters (0+ / 0-)

        Supermarket chain Sainsbury's <SBRY.L> reported a 10 percent drop in poultry sales over the past five days compared with a year ago, although other retailers said they had seen no impact.

        link

        "Politics is the art of looking for trouble, finding it everywhere, diagnosing it incorrectly and applying the wrong remedies." - Groucho Marx

        by Greg Dworkin on Sat Feb 10, 2007 at 01:21:44 PM PST

        [ Parent ]

    •  actually (0+ / 0-)

      for corporate executives, "panic" is code for customers making a rational decision to buy less or not buy at all.

      Ordinary people are not "panicking" over poultry because there's already been so many scares due to e-coli and salmonella, etc.  People have figured out how to handle the raw foods safely in their own kitchens.

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