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View Diary: iPod COOL energy 1: Transportation (103 comments)

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  •  I didn't say the vehicles were unexciting (1+ / 0-)
    Recommended by:
    A Siegel

    But if they are exciting, the relevant facts about them should be enough to convey the excitement in their own right.  If necessary, it's fine to add some explanation of why the facts are exciting (i.e. by comparing with other vehicles etc) but that explanation should also be unhyped.

    The main problem I had with the article (or diary or whatever you want to call it) was the endless repetition of the phrase "ipod cool", which I saw as a manipulative attempt to insert that meme into reader consciousness through cheap propaganda techniques.  That is annoying as hell.  Re VentureOne, Mustang, etc--sometimes one can't avoid mentioning a brand name and that by itself is not a problem.  But having too many per sentence causes concerns about the content.  And when there's so many of those mixed-case ones, it makes the affected sentences stand out like a sore thumb.

    •  dude (2+ / 0-)
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      highacidity, A Siegel

      Are you serious?

      I know you've been around here like forever, but I'm surprised at the heat in your comments. It seems like a harmless comparison to me, since the iPods are marketed as "cool" and I think they're marketed well. Getting all brown bag on this stuff:

      ...the relevant facts about them should be enough to convey the excitement in their own right.

      is the wrong way to go I think. Isn't this, like, uh, almost NEVER true?? Candidates have to market themselves. You can't just send someone 300 pages of specs and expect them to get least not most people.

      •   Look at some Grand Moff Texan posts (0+ / 0-)

        to see how a master does what you're describing :).

        There's a big difference between 300 pages of specs, and explaining what something does factually in a way that makes the importance clear.

        Mainly though, my vitriol was about the "ipod cool" thing.   It was just a huge turn-off, not just because of its association with the ipod but also because of its repetitiveness, and the doubly bogus nature of the message.  1) It was an attempt to hijack the ipod's popularity by associating it with totally unrelated products; 2) the ipod "coolness" itself is itself a corporate advertising artifact, and that led off on that somewhat tangential rant about ipods.

        •  I have read GMT. (3+ / 0-)

          And I disagree with your premise.

          Yeah, the guy's a literary genius. IMO, anyway. But he's pushing - or emoting, take your pick - a whole other bag o' tricks. It's essentially comparing apples and oranges.

          Man, I don't own an ipod and I have no plans to do so in any imaginable future. But I do have a healthy respect for the fact that a huuuge segment of the population continues to purchase this product; if a vehicle which can actually reduce greenhouse gases could be that popular among the US population can be successfully marketed, well I'm all for it!

          DailyKos isn't just about preaching to the choir, my friend. It's about inspiring others to want to make the changes we espouse.  Whether that be by encouraging them to vote with their wallets (actblue) or by encouraging research into new products (witness this diary) or by voting for democratic canditates who espouse these very ideals... we are a varied group.

          I'm sorry if you don't agree with the gimmick the diarist chose to highight some fantastic new green products. I'm just glad they caught my eye, since I'm looking to combine my need for new transportation in the next 1 and a 1/2 years, and my need to help save the planet.

          Canadians: We love our pot so much that when we run out, we send the army to find more!

          by KiaRioGrl79 on Wed Feb 28, 2007 at 07:39:29 PM PST

          [ Parent ]

    •  Wow. (2+ / 0-)
      Recommended by:
      highacidity, A Siegel

      I agree that there are instances where marketing and corporate group-think tend to infiltrate when it comes to publication in the US... but I think the diarist has long-since proved his alliegance to environmentally-friendly innovations in the transportation sector in the US, and he maybe just thought that a product which (let's face it) many consumers think is cool would be eye-catching.

      Is this any different than the various STFU or GBCW diaries we've seen a zillion times on dKos?

      I can apppreciate your argument about the validity of branding... but to argue against mixed caps? It seems to be very off-topic to the merits of the diary.

      Canadians: We love our pot so much that when we run out, we send the army to find more!

      by KiaRioGrl79 on Wed Feb 28, 2007 at 07:26:36 PM PST

      [ Parent ]

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