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View Diary: Reason, Emotion and Politics: An Interview with Drew Westen (88 comments)

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  •  I agree with SusanG, The key is to present a (0+ / 0-)

    story/analogy that gets them feeling, then put the data/reasoning in, then wrap it up with the emotional piece.

    E.G. The $$ poor single mother of two kids who struggles to pay the bills: she got a "tax cut" of $700.  Her kids are wearing Goodwill castoffs and she's driving a '92 Buick.

    Next, there's Winston Howell III who, while vacationing in the Swiss Alps, received a tax cut of $450,000.  He bought a second yacht and a third mansion.  And filled his swimming pool with caviar.

    Data: % of tax cuts/$$ going to xyz low-income earners, vs % of $$ going to those who want for nothing, etc.  "That just doesn't seem right, does it?"

    "I want to balance this out, shift the burden bla blah."

    Back to single mom buying her kids new clothes for school and a shiny red bicycle for Joey's birthday - if she only received abc more $$ from your fair, balanced tax plan.

    Emotion - data - emotion.

    Capice?

    Screw the "surge" - End Bush's War!!

    by JVolvo on Thu Jul 12, 2007 at 08:07:49 PM PDT

    [ Parent ]

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