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View Diary: Lowe's pulls advertising from O'Reilly show (370 comments)

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  •  First off, they're not "my" numbers. (3+ / 0-)
    Recommended by:
    stomv, behan, ladybug53

    Kagan Research, here.

    Resist authoritarian aggression.

    by ticket punch on Fri Jul 27, 2007 at 07:53:56 PM PDT

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    •  What you're not understanding is that (0+ / 0-)

      the rate Fox or any other content provider can charge the cable company is based on viewership. One measure of that viewership is ad revenues. If ad revenues for a program fall it damages the ability to negotiate the highest possible cable revenues. Billy Boy is surely becoming an drag anchor on Fox's bottom line.

      "I count him braver who overcomes his desires than him who conquers his enemies; for the hardest victory is over self." --Aristotle

      by java4every1 on Sat Jul 28, 2007 at 03:40:18 AM PDT

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      •  Here's what you're not understanding: (0+ / 0-)

        Unlike ad rates, which can vary week by week, license fees are set years at a time. They're not based on average-quarter-hour ratings.

        Also remember that with a few exceptions like ESPN and USA, cable is a niche business. Each channel has a small base relative to the total subscriber count. And we're not part of Fox News's base.

        But we still get to pay for it if it's in our lineup.

        The reason you want a la carte cable pricing is to ensure that you pay only for the channels you value.

        Resist authoritarian aggression.

        by ticket punch on Sat Jul 28, 2007 at 06:09:07 AM PDT

        [ Parent ]

        •  Any content provider with sinking ratings (0+ / 0-)

          will be poorly positioned in the next set of contract negotiations. They cannot remain competitive by ignoring content with ratings and ad dollars heading south. Billy O'Silly will certainly reach a point where he is forced to either change his format or be dropped.

          "I count him braver who overcomes his desires than him who conquers his enemies; for the hardest victory is over self." --Aristotle

          by java4every1 on Sat Jul 28, 2007 at 08:22:43 AM PDT

          [ Parent ]

          •  Those ratings are so small to begin with (0+ / 0-)

            that any notion of "sinking" is overblown. It's not about ratings. It's about the extent to which a cable operator feels obliged to carry the channel.

            Surely we remember the tussle between cable operators and NFL Network. Was that about ratings, or just about power?

            Resist authoritarian aggression.

            by ticket punch on Sat Jul 28, 2007 at 08:52:09 AM PDT

            [ Parent ]

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