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View Diary: Deconstructing Hillary NC "Jewel" ad (31 comments)

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  •  It's that this ad is put together (3+ / 0-)
    Recommended by:
    hideinplainsight, soms, Deoliver47

    in ways that touch an almost archetypal "mammy" image.  for me, the head covering is only part of it, and would not mean anything were it not for the long cultural resonance of how blackness is portrayed in the white cultural imagination.

    I use the word "archetype" because I think that there are particular images of "the other" (portrayed in both comforting and menacing ways) that go deeper and have much more powerful political/cultural meaning than sociological/psychological stereotypes.

    ...just another hooligan from the Dalai clique

    by RadioGirl on Tue Apr 15, 2008 at 09:47:28 AM PDT

    [ Parent ]

    •  Check out this collection (2+ / 0-)
      Recommended by:
      soms, RadioGirl

      of Mammy archetypes
      Jim Crow Museum

      I agree that how "the other" is portrayed have deep cultural meanings.

      Anthropologists for human diversity; opposing McCain perversity

      by Denise Oliver Velez on Tue Apr 15, 2008 at 09:54:53 AM PDT

      [ Parent ]

      •  This is a very late response, (0+ / 0-)

        My Mom died of breast cancer so I have been way too up close and personal with head hiding fashion for women.  That is the first thing that struck me, but probably because of personal experience.  With caucasions, you also see the milky white skin tone that signifies a body under physical stress.  With darker skin tones, it pulls the richness of the brown out of their face and they seem 'ashy' to use the term I have heard from other women complaining at the chemo centers.  

        But yeah, she was certainly young when these kinds of things were at least still expected of black females.  I was born in Texas in 1954 and up into the early 70's there was some level of segregation practiced, particulary in smaller towns, like Bastrop.

        My husband is from Colorado and had little no experience with black culture in his youth.  He traveled to San Antonio in the early 70's with a black co-worker and friend and had to get his food to go at a diner they stopped in because they would not seat his co-worker/friend.  It is something that hit him so hard because he had no conception, no forewarning that such racism existed at that time.

        Democracy is the theory that the common people know what they want and deserve to get it good and hard. -=-H. L. Mencken

        by crazyshirley2100 on Thu Apr 17, 2008 at 05:01:42 AM PDT

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        •  Am very sorry to hear about your mom (0+ / 0-)

          I understand now why you related the head covering to cancer.

          Yes - discrimination like what you described existed, and the horrible part about it - it still does, in pockets.

          I hope the day dawns in this century where it will simply be a curiosity of the past.

          Anthropologists for human diversity; opposing McCain perversity

          by Denise Oliver Velez on Sat Apr 19, 2008 at 01:03:10 PM PDT

          [ Parent ]

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